Foot Locker: We See Things Differently

Sneakerheads are singularly obsessed enthusiasts whose field of vision is always sneakers first. To them, the rest of the world fades into the background. So Foot Locker is debuting new advertising that reimagines the dunk contest from the perspective of a true sneakerhead. Instead of seeing an epic dunk, sneakerheads see only the hottest sneakers dribbling down the court.