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Web Film
Wyoming Department of Health: Dear Mom
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Director Magellan Rubin teamed up with creative director Jordan Dean of Warehouse 21 to craft a persuasive and gut-wrenching PSA that targets mothers who smoke around their children. The message is made clear when the closing titles appears on screen: "Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children."
Agency: Warehouse 21
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