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Outdoor
ANZ / Mardi Gras: Spreading a Bittle bit of Mardi Gras to Oxford Streets Across Australia
This year, ANZ is spreading its support for LGBTIQ+ inclusion beyond inner-city Sydney by transforming Oxford Street signs across the country into fabulous Mardi Gras sculptures as part of a campaign created by TBWAMelbourne and Revolver/Will O'Rourke.
With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe*, the Festival's celebration of diversity and commitment to social equality can feel a long way away for those living away from the famous Oxford Street parade-route. Realising there are Oxford Streets all over Australia (123 to be exact), ANZ and TBWAMelbourne together with Revolver/Will O'Rourke have transformed Oxford Street signs countrywide into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns. Popping up on Oxford Streets from Bunbury to Berry Springs, the campaign culminates in a massive 123-sign, 6-metre tall, 4-tonne 'Signs of Love' sculpture unveiled today at Sydney's iconic Bondi Beach (and fave Mardi Gras hot spot) to draw attention to ANZ's push for an #equalfuture for LGBTIQ+ individuals across Australia.
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