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Diesel: Food
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Diesel is proud to introduce its new Spring campaign, BE A FOLLOWER. Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe in what they’re promoting? With this in mind, Diesel took aim at the cliches of social media by emphasizing where the real power exists: in the hands and the feeds of the followers. Agency: Publicis, Italy. We're not judging influencers—we’re just looking at the phenomenon of social media through a different lens. In keeping with its practice of breaking the rules, Diesel brings to life a multi-subject campaign with real influencers who are familiar enough with the brand (and the concept) to be self-ironic about the clichés and pitfalls of living an "Instagrammable" life. With, of course, denim as the central icon.
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