Red Ribbon Bakeshop: Morayta

Red Ribbon, one of the country’s biggest and fastest growing bakeshops, believes birthdays are meant to be celebrated. But for the estimated 70,000 street children in Metro Manila, it’s an experience they can’t afford to have. Following Red Ribbon’s previous work with Childhope, new poster executions in store spread the word about donating personalized birthday cakes to these underprivileged celebrants. Shot on location, the documentary-style photos captured how a cake can make for the happy birthday every child deserves.