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Top 6: March 6th 2019
Outdoor
Mothercare: Kesia![]() Top 6: March 6th 2019
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies. Agency: mcgarrybowen, London
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