Eclipse Mints: Share a Little More

Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, "Share a Little More." The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection. Launched via a spot developed in partnership with acclaimed director Jeff Low, the film shows a young couple escaping a world of fake connection by removing numerous emoji masks to share a mint, share a moment and create a connection.