TV ad: Suzuki: For Fun's Sake

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Japanese car maker Suzuki has launched a major brand revamp as part of a market re-positioning and wide-ranging transformation in Australia. The 'For FUN's sake' campaign is the brainchild of Deloitte Digital, representing its continued growth as a creative consultancy. The new campaign embraces the raw essence of the Suzuki brand in Australia that delivers unbeatable value, legendary reliability and guaranteed quality, without compromising the fun of being a 'driver'. The rebrand will be visible via a through–the-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki's unique range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.

Category Automotive
Client Suzuki
Agency Deloitte Digital
Production FINCH
Country Australia
Uploaded 27 February, 2019

Credits

Director
Alex Roberts
Chief Creative Officer
Matt Lawson
Creative Director
Charles Baylis
Creative Director
gustavo vampre
Producer
Susie Douglas
Art Director
Kyle Lotherington
Art Director
Caity Maloney
Copywriter
Aaron Bethune
Executive Producer
Corey Esse

Other credits

Creative Brand & Media Partner: Adrian Mills

Head of Integrated Production: Rob Weir

Group Account Director: Daniel Loukidis

Editor: Leila Gaabi

Sound: Nylon Studios

Engineer: Simon Lister

Suzuki: For Fun's Sake

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Suzuki: For Fun's Sake

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