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Suzuki: For Fun's Sake
Japanese car maker Suzuki has launched a major brand revamp as part of a market re-positioning and wide-ranging transformation in Australia. The 'For FUN's sake' campaign is the brainchild of Deloitte Digital, representing its continued growth as a creative consultancy. The new campaign embraces the raw essence of the Suzuki brand in Australia that delivers unbeatable value, legendary reliability and guaranteed quality, without compromising the fun of being a 'driver'. The rebrand will be visible via a through–the-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki's unique range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
Creative Brand & Media Partner: Adrian Mills Related |
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