Every year, around 90 New Zealanders die in crashes while not wearing their seatbelt. 30% could have survived had they belted up. They’d have been injured, but alive. Young rural
… read moremales make up the majority of these fatalities. In their minds, seatbelts are for kids or pussies; to them, it’s an unnecessary accessory. To show them a seatbelt was a tool worth using, we flipped a sign of weakness into a symbol of survival. By turning the marks left behind by seatbelts in a crash, into a badge of honour. One that was proudly worn by the real people who survived because of it.
read less...Principal Advisor Advertising: Rachel Prince
Principal Scientist: Paul Graham
Senior Advertising Advisor: Nikki Gates
Make-up SFX: Don Brooker, PROFX New Zealand
Make-up SFX: Sean Foot, PROFX New Zealand
Media Agency: OMD
Strategic Planner: Jake Firman
Business Director: Mikaila Hutchison
Account Manager: Roxanne Merritt
