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Honda Motor Europe: The Hybrid You Can Feel
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Who better to talk about a brand than someone that uses it, who knows it well? Honda Lovers are everywhere, from passionate collectors to daily commuters. Sid Lee Paris & Hakuhodo West created the "Grow From Their Love" strategy, an emotional approach which puts the spotlight on the people, not the car, to create a relatable campaign.
So, rather than listing features and pushing the same old marketing buzzwords, Honda Motor Europe handed the mic over to its brand ambassadors. Together with Sid Lee Paris & Hakuhodo West, the brand is transforming its communication, leaving advertising behind in favor of content created through its fan community. For the launch of its first Hybrid SUV, the CR-V Hybrid, Honda Motor Europe introduces this creative territory, with “The Hybrid You Can Feel” campaign, which uses Honda Lovers to describe to the audience the sensations you get from driving and experiencing this new car model.
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