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Ubisoft - The Division 2: Echo
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How would we eat, defend ourselves, get organized or even, sometimes, continue to love each other in a society with no other law but that of the strongest or the most cunning? A few weeks from the launch of The Division 2, Ubisoft and DDB Paris are offering a unique digital experience. By combining a Messenger bot, geolocation and an AR rendering engine, DDB Paris and Ubisoft take you to the heart of an extraordinary immersive adventure. ECHOs offers 50 stories to experience close to home. Opposite your local shop, your school, your petrol station or your bank, discover the complicated or more light-hearted daily lives of the disaster survivors in augmented reality. You will be able to see and hear the ECHOs all around your home, and they will enable players to collect rewards to be used in the video game once launched. ECHOs is available on the following continents: Europe, Asia, Africa and Oceania. DDB has called on the digital production studio makemepulse to activate this operation.
Agency Supervisor: Marie-Élise Archambaud, Quentin Grimal, Carole Gourevitch Related |
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