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Guinness: Made of More - Sisters
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A new Guinness film, following a story of rivalry and sisterhood between two rugby playing sisters on opposing national teams, has launched. The new ad from AMV BBDO marks Guinness stepping in as the first official partner of the Women's Six Nations in 2019. ‘Sisters’ tells the real-life story of two rugby players and sisters, Harriet and Bridget Millar-Mills who, having learnt to play rugby together in their childhood years, succeeded in playing for opposing England and Scotland national teams, going head-to-head in the 2013 Women’s Six Nations championship. The 30-second film directed by Tubby Brother champions women’s rugby and the rivalry of sisters Harriet and Bridget, who star in the ad themselves, captured playing against each other in their adult years for the 2013 Women’s Six Nations – rivals on the pitch, sisters off the pitch. ‘Sisters’ is the latest GUINNESS advert from the ‘Made of More’ series and is the latest rugby ad from the brand, following the launch of ‘The Purse’ earlier in the Championship. Previous Guinness rugby ads from ‘Shane Williams’ (2014) to ‘Gareth Thomas’ (2015) have focused on players of character from the men’s national teams, while ‘Sisters’ is the first advert from the brand championing players from the women’s game.
Planner: David Edwards, Alaina Crystal Related |
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