Leukaemia Foundation: Shaverhands

This year, The World's Greatest Shave has created an ad which is brought to viewers screens by 'Chiniversal' and features the super hero Shaverhands who aims to save the world from blood cancer. Agency: Abnorml

Simon McGrath, co-founder and creative partner at Abnorml, said in a statement: “The idea behind Shaverhands is simple. She was born with shaver hands and you were born with hair. Bringing both parties together will help shave the world from blood cancer.”

Susie Howard, general manager of brand and marketing at the Leukaemia Foundation, added: “This campaign relies on a mix of traditional and non-traditional tactics to drive registrations from launch through to the middle of March

“On top of this, 2019 has seen us implement a more robust behavioural journey for participants to further encourage donations and support.”