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Web Film
Cottonelle: #FreedomOfPeach
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A couple weeks ago, Cottonelle and FCB Chicago launched a new campaign titled 'downtherecare' that urges consumers to treat the skin we don’t see like the skin we do. Unfortunately, some of the major US networks didn't agree and now the commercials are Not Safe For (net) Work. You read that right, they banned the commercials!
Maybe it was the straight talk on an important subject, maybe it was the visual of a peach to represent 'down there', whatever the reason, it only validates the importance to keep the conversation going. Cottonelle is taking that conversation directly to consumers in a campaign-within-a-campaign called #FreedomOfPeach. The creative, led by FCB Chicago, brings light to the fact that Cottonelle thinks it’s important to downtherecare and invites others to do the same. After all, it's 2019 and a peach shouldn't be censored, people!
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