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Cetaphil: Keep Only What Matters. Lose The Rest.
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Bonsey Jaden continues to channel its creative efforts behind one of the most important women empowerment trends of our time-self-love, with the launch of its new campaign for Cetaphil in Thailand. The agency's current effort, "Keep only what matters. Lose the rest." supports the challenges faced by every modern woman in today's world. In response to women empowerment especially over the last few years, we have seen a significant increase of women rising to the occasion and being forced to be reckoned with. These individuals are able to handle more responsibilities and give priority to what is important and surrounding them, but themselves. Through a provocative and genuine storytelling, the 2.35-minute-long video makes every woman realise their priorities – themselves.
Digital Designer: Kannika Samkasat Related |
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