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Web Film
Pearson Education: What are your possibilities?
NB Content's Adam Ciancio has followed up his memorable "Flying Desk" spot for CareSuper with a campaign for Pearson Academic. Highlighting the bias in today's online testing, the international campaign went to great lengths to cast from the most diverse talent pool possible and then subvert the preconceived notions of those represented. The creatives at Scorch ingeniously conceived of the concept of faceless talent as a way to deliver the core conceit in the most elegant way possible.
Agency - Scorch |
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