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CCR: Bad Ideas
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Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting "bad ideas" behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.
Account Managers: Fernanda Germek, Márcia Guimarães Related
CCR: "Breathalizer"
Loducca, São Paulo |
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