Heart & Stroke Foundation South Africa: Love your Heart

The way love at first sight is described, is basically the same as the symptoms of a heart attack. The film depicts a man as he is going through the motions of what looks like falling in love but ends with an unexpected twist - there is no declaration of true love but rather a slightly somber, slightly humorous educational message highlighting the signs of a heart attack.
The film was launched on Valentines Day, and ends with the message 'Please help us protect all our hearts'. Agency: Duke