gyro: Lobster

Grant Thornton has kicked off its latest advertising campaign with two new TV spots set to air during the PLAYERS® Championship on Saturday, March 16.
The ads, created in collaboration with gyro Chicago/Denver, are a continuation of the Grant Thornton's "Obvious Change" campaign, which seeks to highlight some of the frustrations of working with professional services firms, and positions Grant Thornton as a different kind of service provider.

The campaign consists of two new 30-second TV spots, “Tailor,” starring American pro golfer and Grant Thornton sports ambassador Rickie Fowler, and “Lobster.” The spots are scheduled to run on TV and online.

In the spot called “Tailor,” we see Fowler being fitted at a clothing store, donning his signature orange polo. During the consultation, he expresses his desire for a suit to fit his unique style; but instead, the tailor keeps pushing clothing that doesn’t fit Rickie’s needs or tastes.