CARE: Teddy Bear

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, McCann, Prague, decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.