adidas: Diver

Part of the print component of the adidas “Together in 2008, Impossible is Nothing” campaign (the largest campaign ever created by an adidas operating country). The campaign is about rallying the country and showing how the entire Chinese nation is supporting their athletes and the Games themselves. Famous Chinese Olympians such as key members of the Chinese Women’s Volleyball Team, diving sensation Hu Jia, basketball superstar Sui Feifei and football legend Zheng Zhi are featured in the campaign.