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Radio
UbiSoft: The Division 2: Green Dawn
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For the first time, DDB Paris and a Ubisoft studio worked hand in hand to develop original content to communicate about a game inside another game. This was the first official occurrence of a shared universe between Ubisoft games and licenses and the first time ever that Ubisoft used the active community of one game to launch another. Gamers are notoriously difficult to reach with traditional advertising, so what better place to communicate to them than the world of a game where you can find millions of receptive players and talk to them about your next game? The experience took the form of an exclusive mission in Ghost Recon Wildlands, where players were given mysterious GPS coordinates through their car’s radio. These were the coordinates of the first tape of the podcast, and the beginning of a treasure hunt to get all the other episodes, and the end of the story.
Credits
Client Team: Geoffroy Sardin, Guillaume Carmona, Cedrick Delmas, Sebastien Ratto, Alexandre Guenounou Related |
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