HSBC: Let's Meet 1 on 26

Among many things, Canadians are known for their global perspective and diversity. People from all over the world are proud to call the country home. As an international bank, HSBC wants Canadians to take the same worldly awareness they employ and apply it to their financial portfolio. To raise awareness of their global financial expertise, HSBC Bank Canada worked with Wunderman Thompson Toronto to create a fully integrated campaign called 'Let’s meet 1 on 26'. The centrepiece of the campaign is an online video highlighting HSBC’s network of investment professionals in 26 countries. 'Let’s Meet 1 on 26' includes digital, social, and OLV. Despite HSBC's global presence, the bank is constantly challenged when positioning itself amongst the five big Canadian banks who employ much larger budgets.