In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean's full motion Loop network in Manchester. Created … read moreby Engine to raise awareness and funds for Spinal Injuries Association (SIA), 'Donate to Accelerate' was one of the winners of Ocean's annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities. Filmed from a first-person perspective, the ad fully immerses people in how arduous everyday tasks are for the thousands of people who are spinal cord injured. To ensure complete authenticity, Engine commissioned films featuring two people who are spinal cord injured – Raquel Siganporia and Andrew Smart – as opposed to using actors.
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