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Stella Artois: Isabella Artois
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The Stella Artois beer is changing its name in March in an effort to highlight the important role of Isabella Artois, who became the brewery's CEO following the death of her husband in 1726, a time when female business leaders were uncommon. Isabella is the cornerstone upon which Stella Artois has built its entire history. In her honor, the beer brand will change its name for the first time in more than 600 years. A special edition is going to carry Isabella's name, including across the brand's social channels. Agency: CP+B, Brasil
All to kick off a movement to recognize inspiring women around the world, from great historical figures to women working behind the scenes to help make a difference to women who have played a key role in supporting the brand’s consumers in their life paths.
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