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FirstBank: The Chosen
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TV campaign, with digital, print, radio, OOH and social support, is the first to support FirstBank's year-old tagline, "Banking for good." Are "bank" and "good" an unlikely word pair? The three spots suggest as much. In each, it is FirstBank's good customer service that astonishes. A husband transformed into a hedgehog, or able to walk on water, or a neighbor's alien abduction, not so much.
Senior Strategist: Natasha Berwick Related |
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