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A1GP Racing: Environment Stamp
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The brief to JWT London was to raise awareness of A1 Grand Prix racing’s commitment to reducing their impact on the environment. Creative team Laurence Quinn and Mark Norcutt told BestAds: "The idea was a simple line in the form of a stamp, which could be stamped on paper based promotion material. This way we would avoid having to cut down any more trees. In this press execution we worked with different magazines so we could stamp it over some editorial. The stamp was designed and used in a way so that it was easy to read but wouldn’t spoil what it was stamped over."
Account Manager: James Matthews |
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