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Trebor: Give Me Strength, 5
We’ve all been there: witnessed an infuriating driver take up two spaces in a cramped car park, had a fellow gym goer disrespect our personal space in the locker room or wanted to obliterate a bleeping self-service machine in the supermarket for repeatedly ‘seeking assistance’. These universally annoying life situations have allowed our disgruntled internal monologues to be answered in Trebor’s latest creative offering, ‘Give me Strength’. The seven spot campaign, devised by Ogilvy, was directed by Rattling Stick’s Andy Mcleod, featuring post-production by Big Buoy with CG by Smoke & Mirrors Amsterdam. The leading protagonists within each scene are represented by actors with comedic sensibilities who commit cringingly annoying faux pas. Luckily enough for the resentful voiceover, they are quickly targeted one by one by larger than life versions of Trebor’s original iconic strong and soft mint packaging, as we heed the tagline, ‘Give me Strength’. Whether swung as a battering ram, swung from a crane or dropped from a great height, each pack is beautifully executed and brilliantly unexpected, adding a touch of dry humour in the process.
Client Director: Katharine Easteal Related |
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