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Palms Casino has launched a new star-studded campaign via AKQA, Portland, entitled 'Unstatus Quo' as a declaration of the brand's vision and mindset. The resort (known as the "Palms") … read more is nearing completion of one of Las Vegas' most forward and ambitious transformations, a stunning, property-wide $690 million renovation that will usher in the next era of gaming and entertainment in Las Vegas.
From the resort's collection of new award-winning restaurants, expanded gaming spaces, luxurious rooms and suites, one-of-a-kind entertainment venues, museum-worthy contemporary art program and world-class musical residencies, the completely reimagined property guarantees to deliver an experience that transcends the expected Strip formula. Palms is also set to debut KAOS, a larger-than-life entertainment experience consisting of a fully integrated 73,000 square foot dayclub and 29,000 square foot nightclub, which together will completely redefine the daylife and nightlife experience in Las Vegas. KAOS will feature state-of-the art audio, lighting technology and art, including Damien Hirst’s 60-foot “Demon with Bowl,” as well as exclusive residencies with world-renowned musical artists, including Marshmello, Cardi B, G-EAZY, Armin van Buuren, Skrillex, Kaskade, Above & Beyond, J Balvin and Ozuna, among others. “Unstatus Quo” is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms that represent the property’s new vision and authentic connection to the worlds of art, food, music and fashion with the stunning resort as the backdrop for the film.
read less...Group Account Directors: Daniel Jones
Associate Strategy Director: Sarah-Jayne Boyd
Client Partner: Rodrigo Moyses
Senior Project Manager: Tyler Hilton
Business Affairs Director: Amy Thomas
Account Director: Mariana Pacheco
Program Director: Christine Dippold (Associate)
Media: Justin Claassen, Oona Ziegler
Strategy Director: Alec Black
Designer: Pedro Sanguine, Terry Lee, Chris Lopez
2nd AD: Kevin McCann
Production Supervisor: Kelsey Mezzenga
Asst. Production Supervisor: Laurie Adlington, Bailey Padgett
1st AD: Peter Jackson
Production Designer: Quito Cooksey
Post Production Company: The Mill LA and The Mill London
Colourist: Ricky Gausis
Producer: Katie Buckley, Tom Manton (The Mill)
Creative Directors: Jonathan Wesley and Dave Lawson
2D Lead: Martin Karlsson
Editor: Greg Scruton, Michael Rees, Randy Baublis
Art Director: Clarice Chin
Editing House: Cabin Editing Company
Colour Company: MPC
2D Artists: Dylan Streiff, Patrick Dirks, Julian Ford, Gavin Marler, Brett Lopinsky, Jake Albers, Kai Chun Tsai, Jae Jun Yi, Rob Winfield, Ashwin Arun Bansode, Adam Maynard, Damudar Khuman, John Thornton, Richard De Carteret, Zoe Cosh, Yatin Tamhane
VFX Supervisors: Jonathan Wesley and Dave Lawson
Colour Producer: Rebecca Boorsma
3D Lead: Gary Driver, Ed Shires, Chase Webb, Gaurav Mathur
Head of Production: Remy Foxx (Cabin Editing)
Production Coordinator: Emily Stave
3D Artists: Ben Blundell, Bethan Williams, Edward Hicks, Girish GR, James Hansell, Nicola Gilbert, Murali Krishna Reddy, Sergio Xisto, Tony Atherton, Chase Webb, James Robinson Matte Painting: Cameron Johnson
Executive Producer: Fawn Fletcher (The Mill), Meghan Lang (MPC)
Music Supervision: Butter Music + Sound
Composer: Fred A Wesley Jr, James Brown, Jared Lee, Jesse Voccia, Joseph Louis Mims (Writers)
Engineer: BJ Mekk
Music Supervisor: Chip Herter
Mix: Jesse Voccia o/b/o Agami Music (Programmer)
Publisher: Warner/Chappell / Jared Lee / Agami Music
Song: “Unstatus Quo” by Duckwrth
Producer: Jesse Voccia o/b/o Agami Music
Sound Company: Lime Studios
Sound Engineer: Matt Miller, Lisa Mermelstein (Assistant)
Executive Producer: Susie Boyajan
Sound Designer: Michael Anastasi, Kai Paquin (Assistant)
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