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Virgin Media: Switch to Super
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Virgin Media's latest ad in its 'Switch to Super' campaign aired simultaneously across all five of ITV's main channels on Saturday evening as part of Proudly Presents – a first for the broadcaster. The new ad, which continues the portrayal of Usain Bolt as a superhero and is the first to focus on Virgin Media’s recently announced Intelligent WiFi service for its customers, had its UK TV premiere as part of ITV's Proudly Presents initiative, with the new advert launched with a bespoke and innovative introduction. Agency: BBH, London
Strategist: Stefano Oransky Related |
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