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Goodfella's: Meet the Godmother
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It's 2019 and Goodfella's has an imposing new boss… The Godmother, or La Madrina. As the respected arbiter of quality that accepts nothing less than the best, she demands high standards and is uncompromising in her upholding of the values of how pizza should be made.
Agency: Grey, London She commands the absolute respect of everybody she encounters and is responsible for the original pizza, made with fresh ingredients, using dough that is left to rest and baked on Italian Stone; just the way it should be. The campaign sees La Madrina make her way through her pizza empire, testing products as she goes and demanding only perfection. She eventually reaches a dinner table with her family ready in place, the room falls silent as she approves the final product and slices it for everyone to enjoy.
Planner: Bhavin Pabari Related
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