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Credit card debt is scary, but Westpac’s SmartPlan can help. It splits big repayments into smaller, more manageable instalments. To demonstrate SmartPlan’s benefit, we wrote four
… read morelong, scary sentences, then split each into three. Splitting the sentences up changed their meaning completely, taking them from horrifying to harmless, just like breaking up one big payment with SmartPlan.
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Credits
Other credits
Sevda Cemo, Head of Integrated Content, DDB Sydney
Tash Johnson, Senior Producer, DDB Sydney
Danny Grifoni, Senior Sound Engineer, DDB Sydney
Chiquita King, Managing Partner, DDB Sydney
Topher Jones, Group Business Director, DDB Sydney
Sarah Gardan, Senior Business Director, DDB Sydney
Bianca Cohn, Business Manager, DDB Sydney
Dom Hickey, Head of Planning, DDB Sydney
Joseph Smeaton, Planning Director, DDB Sydney
Dave Perry, Sound Engineer, Freelance
Ben Crabbe, Sound Engineer, Freelance
Adrian McCaffrey, Head of Consumer Marketing, Westpac Banking Corporation
Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Banking Corporation
Melanie Portelli, Head of Westpac Advertising, Westpac Banking Corporation
Lauren Elsegood, Senior Manager Advertising, Westpac Banking Corporation
Amber Joyce, Senior Manager Advertising, Westpac Banking Corporation