EndCAN: Louder Than Silence

The National Foundation to End Child Abuse and Neglect, also known as EndCAN, has partnered with Boulder-based creative agency, Fortnight Collective, to create a new digital spot aimed at raising awareness around child abuse-a topic that has a reputation of being swept under the rug due to the fact that many people feel uncomfortable publicly addressing child abuse.

As April is National Child Abuse Prevention Month, the organization is looking to shift the view of this taboo to one that is a health issue, in addition to a social and legal issue. Why? Because we know that that mental health ailments directly correlate with abuse and this issue can no longer be silenced.

The “Louder Than Silence” spot is a black and white, text-driven ad accompanied by loud, moving music and large boldface type that challenges the viewer to speak up and to not be afraid to address this cause publicly. The spot captures the urgency of taking action, while emphasizing that it’s our duty to encourage our community to speak up, as the ad crowds the screen with the words “We’re going to break the silence”. Inspiring words like “hope”, “together”, and “speak up” extend on the full screen to capture the viewer’s attention, illustrating the importance of banding together as a community to create a powerful conversation around ending child abuse.