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MillerCoors introduces a new sparkling cocktail beverage to market called Cape Line - a delicious full-flavored beverage that is low in calories and has zero artificial additives. In … read moreorder to make a big splash, the brand worked with creative agency partner Energy BBDO to launch a new 360 campaign toting the product's benefits and inviting consumers to give it a try.
The work is anchored around the idea that with Cape Line you can enjoy 100% of the flavor with 0% compromise, speaking to the beverage’s full-flavor, low calorie count, and natural ingredients. The campaign includes three :15 TV commercials that depict the Cape Line appeal and feature the song “Juice” by emerging singer/songwritier, Lizzo—a female power-vocalist who has recently erupted among Millennial audiences.
The launch campaign, “Welcome to Cape Line”, is meant to transport people to the emotional experience of drinking Cape Line – an ideal state where you can have it all without sacrificing a thing.
read less...PRODUCTION
EVP, Head of Integrated Production: John Pratt
SVP, Executive Producer: Jeff Drooger
Producer: Nina Xoomsai
SVP, Executive Director of Music: Daniel Kuypers
Music Producer: Nick Maker
Project Manager: Blue Smith
ACCOUNT & PLANNING
EVP, Managing Director: Jeff Adkins
SVP, Group Account Director: Tiffany Alexander
Account Director: Lily McNamara
Senior Account Executive: Blaine Mastenbrook
SVP, Group Director, Integration Strategy: Leah Gritton
Kailtyn Thompson: Senior Strategist
PRODUCTION / ADDITIONAL COMPANIES (including cities)
Production Company: LANDIA, Buenos Aires, Argentina
Director: Andy Fogwill
Executive Producers: Julian Castro/Juan Taylor
Editorial Company: Flare, Chicago, IL
Managing Editor: Casey Cobler
Assitant Editor: Kelly Stone
Senior Post Producer: Jenny McDonald
Visual Effects: Framestore, Chicago, IL
EP: Larissa Berringer
Producer: Jamie Hoskins
Creative Director: David Mellor
Comp Sup / Shoot Sup: Martin Lazaro
Flame Artist: Krysten Richardson, Jale Parsons
Nuke Artist: Chris Beers, Jaimie Park
Colorist: Maria Carretero
Color Assist: Clark Griffiths
CG fx: Chris Friesen, Anthony Morrelle, Patrick Manning
After Effects: Ali Biesber, Patrick Coleman
Audio Company: Flare, Chicago, IL
Sound Engineer: Steve Aguilar
Media Agency: Connect at Publicis Mediia, Chicago, IL
Senior Vice President: Steve Carlson
Supervisor: Ashley Bondarowicz
Associate: Caroline Thompson
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