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IKEA: Missing child
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You can't find your favorite socks. You accidentally spill your toast in bed. Your partner leaves his wet towel on the floor. Simple things in life can be quite dramatic. No wonder why soap-operas are still so popular. IKEA shows how easy life can be through one of the biggest passions in the Middle East: the soap-opera.
Agency: Memac Ogilvy, Dubai
Associate Creative Directors: Troels Popp, Majken Gram Related |
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