Gumtree South Africa: Gumtree, it's huge

Gumtree isn't just big, it's HUGE.

There are over 80 000 cars listed on Gumtree South Africa. That’s a lot of cars.

If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective.

The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree