Marriott Bonvoy: Stadium Anthem

Ogilvy has created a new campaign for Marriott Bonvoy's sponsorship of the 2019 Hong Kong Sevens, the city's biggest sporting event. Marriott Bonvoy is Marriott International's recently unveiled travel program, which replaced Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). This is the fourth year of sponsorship by Marriott International at the Cathay Pacific/HSBC Hong Kong Sevens (April 5 – 7) and Hong Kong Sevens Festival, one of the flagship tournaments on the international Sevens calendar. This year’s campaign was launched on social media with a film that tackles the truth that not everyone loves The Sevens as much as rugby legend, Sébastien Chabal. The idea is a fun way to appeal to Rugby Sevens lovers, and those who would rather escape Hong Kong and spend 3 days relaxing on a beach in Fiji. Ultimately, Marriott Bonvoy takes care of all preferences by provided something for everyone. The campaign launch was followed by two videos, providing rugby fans and party lovers with pre and post-match entertainment courtesy of Sébastien Chabal and his surprisingly attractive alter-ego. The films highlight the fact that whatever you’re into, Marriott Bonvoy caters caters to both locals and travellers throughout the HK Rugby Sevens tournament, with enriching experiences such as the Festival Concert with global icon Gwen Stefani.