 |
Tv
Marks & Spencer Food: This Is Not Just
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Grey London has unveiled a brand-new marketing campaign for M&S Food, which sees the reprise of the iconic and much-loved 'This is not just food, this is M&S Food' strapline after a 12-year absence with a modern twist. The new campaign is all about stepping into the lives of customers in the key moments they're daydreaming about delicious M&S food. As part of the campaign, M&S has unveiled its first headline TV sponsorship of ITV’s Britain’s Got Talent, a combination of two of the nation’s favourite family brands. First introduced in 2004, the iconic campaign brought to life mouth-watering products using slow motion videography to tantalise customers’ taste buds. The famous ads, which kick-started the generation of “food porn”, saw sales of the iconic M&S Melting Middle Chocolate Pudding rocket by 3,500%.
Business Director: Kate Ilott Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
