The Hartford: Nothing Small About an Accountant

The Hartford launched a new small business advertising campaign that brings back a live depiction of the company’s historic icon, with the ads told from his perspective for the first time in the company’s advertising history. A live representation of the logo first appeared in The Hartford’s television advertising in the 1970s and last appeared in 2008. The new small business-focused television campaign, “Nothing Small,” comprises three ads that spotlight small business owners pursuing their unique ambitions, showcasing what they do best – a baker as an artist, an accountant as a superhero and a barber as a magician. The ads are told through the perspective of The Hartford Buck and we hear his thoughts, driving home the message with a new tag line that when it comes to protecting your own business, “The Buck’s Got Your Back.”