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Sasol Energy: Super 100 Glug-Glug
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Sasol Energy has invoked an iconic South African ad first flighted 27 years ago in its latest fuel campaign from FCB Joburg, coincidentally the agency responsible for the TVC when it was trading as Lindsay Smithers-FCB. Sasol 'Super 100 Glug-Glug' featuring a red Ferrari, Jack Russell and little boy playing in his bedroom, was launched in 1991. Not only was it one of the most awarded ads of that year, when Millward Brown celebrated 25 years of AdTrack in 2010, it was named the Best Consumer Liked Advert for the Past 25 Years. It was followed by a series of ads then referred to as the 'Ama-Glug-Glug' TVCs.
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