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Top 6: April 17th 2019
Interactive
Lysol: Teddy RepairTop 6: April 17th 2019
A child's attachment to their favorite stuffed toy is unwavering. These little creatures get loved to pieces - literally - and a stuffed animal's constant presence in a child's life can lead to it becoming one of the grossest items in the home. To help protect the special bond that exists between children and their stuffed animals, Lysol is launching the Teddy Repair initiative, giving parents the tools they need to fix and sanitize their children's stuffed friends.
Agency: McCann Worldgroup Lysol knows that while stuffed animals get extremely gross over time, it can be difficult for parents to clean and sanitize them if they’re tattered and falling apart. That’s why it’s launching a sweepstakes as part of this initiative, to fix even the most worn stuffed animals. From now through April 23, Lysol is accepting entries for the Teddy Repair sweepstakes, as it seeks to identify the stuffed animal that is in need of the most care – whether it’s tattered from years of use or in need of sanitization after being passed down by previous generations. Once identified, Lysol will repair and sanitize this stuffed animal, along with up to 500 others submitted by parents nationwide. Since many children and their stuffed friends are attached at the hip, each stuffed animal that Lysol repairs will be outfitted with a custom RFID-equipped tracking bracelet that allows parents and their children to track it during every step of the repair process.
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