TV ad: Closeup: Closeup Free to Love Beauty and Norman

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For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction.
Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close.
As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class.

Category Cosmetics & toiletries
URL https://www.youtube.com/watch?v=LT6jBnubWgs&list=PLwqXdKAIotp2Lwa6Ddr-MFDdMpej7ESh7
Client Unilever
Agency MullenLowe Philipiines
Country Philippines
Uploaded 15 April, 2019

Credits

Chief Creative Officer
Leigh Reyes
Executive Creative Director
Abi Aquino
Creative Director
Roman Carlo Olivarez
Producer
Bunny Hukom
Art Director
Iya Parungao
Copywriter
Colleen Legaspi
Business Director
Kristine Verzo
Planner
Arneil Cariquitan
Account manager
Tricia Egargo
Planning Director
Viboy Palillo
Senior Account Director
Gerald Lim

Other credits

Client: Unilever Philippines

Marketing VP: Dorothy Dee-Ching

Marketing Director: Cara Favila

Brand Manager: Jam Muñasque

Brand Manager: Cella Ozaeta

Asst. Brand Manager: Chiqui Tapawan

PR Director: Apples Aberin

PR Manager: Lexi Tan

Digital Agency: Cas Ongkiko, Marga Andrews, Rose Reyes - NuWorks

Media Agency: Anna Delos Santos, Jeff Ng - Mindshare

PR Agency: Marc Amoranto, Kara Santiago - Spark It Marketing Communications

Closeup: Closeup Free to Love Beauty and Norman

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Closeup: Closeup Free to Love Beauty and Norman

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