Australian Futures Project: The Perfect Candidate

Isobar Australia and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create The Perfect Candidate, a data-generated virtual candidate that contrasts the people’s issues of concerns against the major political parties and sitting candidates in Federal electorates. The Perfect Candidate addresses the frustrations that many Australians feel towards modern day politics and media focus, which is often driven by short-term thinking. Created from the data and insights of more than 125,000 everyday Australians, the campaign and website has been built as a reflection of what the entire nation cares about. It’s also possible to explore the data through a national lens to see how those concerns vary across state, region, age and gender. Thirty-months of data collected since the last election from Roy Morgan, the independent, pre-eminent and longest established market research company in Australia, was mapped against policy statements on the websites of the political parties and independents, alongside analysis from the Australian Futures Project. Isobar built the overall concept of The Perfect Candidate including creating the website, working in partnership with Cox Inall Change, its sister agency that specialises in public relations for government and the not-for-profit sector, who managed the extensive communications campaign, including social and media outreach of the project.