Son de Miel / Flock Linked: Last Straw

'Last Straw' is a product innovation has launched to help preserve Apis Mellifera - the most important bee species in the world for human food. Created by creative digital marketing agency Flock Linked by Isobar, Mexican honey brand Son de Miel, and digital production company Praxlab, the beehive prototype is made from reused plastic straws to create artificial honeycombs. This initiative suggests repurposing the plastic straws as bee cells, resulting in less work for the bees, so they can focus in the colony’s reproduction. The idea was centred around how essential bees are to preserving life and pollinating flowers, and how humanity is facing a stark reality: one in every three portions of food that we eat now could disappear because of the lack of pollination. To contribute to the eradication of straw pollution, ‘Last Straw’ calls upon restaurants and consumers to stop using straws, pointing out that each one takes up to 200 years to biodegrade, causing irreparable damage. The project also makes an effort to recollect straws in polluted areas to give them a second life.