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ALDI: Like Brands
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Aldi and McCann UK's highly successful 'Like Brands' campaign is set to reappear and run in bursts until 25 May. Breaking this week, the TV spot and online execution runs in a 30-second and 20-second format and will then run again from 6 May to 25 May. The campaign is airing across a variety of programmes on satellite channels. The spot compares Aldi's own-brand toilet roll with the branded equivalent as part of an ongoing campaign building on the strength of Aldi's unique proposition of great price and quality.
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