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A giant, stained glass window was unveiled today in the grounds of Belfast City Hall. The impressive installation is part of Tourism Ireland's brand new Game of Thrones campaign via … read morePublicis, London - to showcase and celebrate Northern Ireland as Game of Thrones territory to millions of fans worldwide. This is the first of six installations to be unveiled over the coming weeks. Epic battles, fire-breathing dragons, ice-blue white walkers and blood-red weddings will be immortalised in stained glass, in locations around Belfast, creating a brand new Game of Thrones pilgrimage for fans to follow in the city where the hit show was filmed. After a decade of filming and production in Northern Ireland, Game of Thrones is finally drawing to a close. Timed to coincide with the eighth and final season, ‘Glass of Thrones’ – has been created by Tourism Ireland and Tourism NI in partnership with HBO. It kicks off today and will roll out to millions of fans in ten markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia. It will also be rolled out by Tourism NI in Northern Ireland and the Republic of Ireland. Tourism Ireland is using the ancient art of stained glass-making – but giving it a modern twist – to reflect the regeneration and modernity of Belfast and to further enhance the enduring legacy of Game of Thrones in Northern Ireland. Over the coming weeks – as each episode of the final season airs – six beautifully crafted, freestanding stained-glass windows will be installed across Belfast. Each window will highlight a key House from the show, with a series of panels depicting the most exciting and talked-about moments from the entire saga. The first window, unveiled today, is all about the House Stark. Each window will be large enough for fans to pose in front of, for photos and selfies, so they can recreate their own Game of Thrones photo opp. They can then share the photographs on social media and encourage their friends and fellow fans to come and visit Belfast and Northern Ireland and experience it for themselves. The stained glass panes have been designed by hand illustrators and are being stained in Northern Ireland in Bangor. By the end of series eight, the stained glass windows will form a new Game of Thrones trail, leading fans across the city to the final window at the Titanic Studios, where much of the show has been produced.
read less...Planner: Eloise Liley, Will Eliot
Account Handling: Ben McKee, Oliver Berrell, Katie Edwards
Media Agency: OMD London (Media Buying)
Media Planner: OMD London
Editor: Jack Dawkins
Illustrators: Jelly London
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