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NIVEA SUN/ Cancer Research UK: Mr Sun, 1
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FCB Inferno has launched this fun new campaign for NIVEA SUN, in partnership with Cancer Research UK, to encourage the British public to start being safe in the sun, including wearing sunscreen while at home in the UK. With 53% of people claiming they've burnt in the UK, a third of people do not apply sunscreen. It's clearly not an ingrained habit amongst Brits. One of the key reasons for this is simple – Brits don't believe the sun in the UK warrants the same respect as the sun abroad. This belief is compounded by a number of widely accepted myths – including that you can't burn through cloud and the sun is different from that abroad. To grab the attention of the audience the agency has created a droll new character, Mr. Sun, who busts these myths. In the two quintessentially British films, Mr. Sun's baffled reaction to people's misplaced beliefs is the catalyst to rethink their behaviour. A three-step reminder to seek shade, cover up and apply sunscreen finishes off the films with the tagline "Have more fun with the sun," encouraging Brits to enjoy the sun safely.
Marketing Director: Patrick Albrecht (Northern Europe) Related |
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