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Audi AG: Dr Jekyll & Mr Hyde, 2
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This week sees the launch of the anticipated new Audi S6 & S7. To announce the models, Romance has created a global campaign that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and highlights the stunning performance that lies behind the magnificent design of the cars. The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde. As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.
Brand Management: Giovanni Perosino, Kristin Harder, Ekaterina Berberikh Related |
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