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Burger King: Whopper Mandate
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This Wednesday 17th April, Burger King UK will be serving up Whoppers, and only Whoppers, as part of a campaign created by BBH. To honour the brand's iconic flame-grilled burger in all its mouth-watering glory, each restaurant will be hosting a Whopper takeover, taking menu indecision out of customers' hands and making the choice for them. The campaign seeks to encourage burger lovers all over the nation to have a Whopper of a day worthy of indulgence. This means big, it means two hands and a napkin, it means freshly made and it means flame grilled. This is the first time that the brand has run a Whopper campaign in the UK in over a decade. The Whopper is Burger King’s pride and joy, and the new campaign from BBH seeks to reignite the nation’s love for the iconic burger - particularly amongst the younger generation.
Marketing Director: Katie Evans Related |
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