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To announce the new limited-edition OREO Game of Thrones cookies, OREO and its creative agency 360i collaborated with Elastic the creators of the original Game of Thrones opening sequence—to conceive an OREO-fied version of the show's opening credits. The film showcases the houses still in play for the throne, and features an animated landscape built entirely out of 2,750 OREO cookies.
Credits
Other credits
CLIENTS: OREO & HBO
Justin Parnell, Senior Director, OREO
Kamila DeMaria, Brand Manager, OREO
Alex Diamond, Director, Program Marketing & Marketing Strategy, HBO
Krista Jackson, Manager, Program Marketing & Marketing Strategy, HBO
Paige Newman, Coordinator, Program Marketing & Marketing Strategy, HBO
AGENCY: 360i
Menno Kluin, Chief Creative Officer
WeiWei Dong, Executive Creative Director
Piper Hickman, Executive Creative Director
Casey Espinoza, Associate Creative Director
Eleni Georgeou, Associate Creative Director
Alexis Budejen, Senior Art Director
Anna Wehr, Senior Copywriter
Jonas Wittenmark, Creative Director
Tobias Carlson, Creative Director
Amy Char, Creative Intern
Elin Enstrom, Creative Intern
Brian Gartside, Design Director
James Lavery, Production Artist
Carly Salaman, Executive Producer
Andrew Zinker, Director, Business Affairs
Marianne Pizzi, SVP Group Account Director
Gabe Gold, Group Account Director
Danielle Calogera, Group Account Director
Remy Raphael, Associate Account Director
Allison Guggenheimer, Account Supervisor
Kaitleen Lim, Account Manager
Meryl Swiatek, Strategy Director
Valentina Bettiol, Associate Director, Social Marketing
Trusha Bhatt, Strategist
Renee Schiavone, Associate Social Marketing Manager
Liz Malleus, Project Management Director
DESIGN STUDIO: ELASTIC
Creative Director: Andy Hall
Art Director: Kirk Shintani
3D Lead: Ian Ruhfass
2D Lead: Maciek Sokalski
Compositors: Daniel Raschko, Andrew Ashton
3D Artists: Aemilia Widodo, Ariana Ziae-Mohseni, Bryan Cox, Dustin Mellum, Joe Paniagua, Jose Limon, Mason Dash, Mike Dupree, Paulo deAlmada, Evan Mayfield, Jensen Abler
Designer: Henry DeLeon
2D Animation: Lucy Kim
Editor: Rachel Fowler
Producer: Michael Ross
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
SOUND: LIME STUDIOS
Audio Mixer : Tom Paolantonio
Executive Producer : Susie Boyajan
PHOTOGRAPHY:
Ben Rosenzweig, Photographer
AGENCY PARTNERS
Weber Shandwick, PR Agency
Vayner Media, Media Agency
